THA chief sec: Tobago’s Beyond Ordinary tagline vindicated

The po­lit­i­cal leader of the Peo­ple’s Na­tion­al Move­ment (PNM) To­ba­go Coun­cil and chief sec­re­tary of the To­ba­go House of As­sem­bly (THA) Kelvin Charles says the use of the Be­yond Or­di­nary tagline for Des­ti­na­tion To­ba­go has been vin­di­cat­ed as the slo­gan is short­list­ed for an in­ter­na­tion­al and tourism and trav­el award.


Speak­ing to a group of PNM sup­port­ers at a cot­tage meet­ing at Bethes­da on Tues­day night, Charles said, “The brand that they want to kill we for” is ranked among the best.

“The sec­ond half of the short­list for the In­ter­na­tion­al Trav­el And Tourism Awards 2019 has been an­nounced ...To­ba­go Be­yond is short­list­ed for the Best Na­tion­al Tourism Brand Cam­paign and the Best Des­ti­na­tion Cam­paign Coun­try Cat­e­go­ry,” he added.

In De­cem­ber 2018, the To­ba­go Tourism Agency Lim­it­ed (TTAL) was high­ly crit­i­cised, af­ter un­veil­ing des­ti­na­tion To­ba­go’s new tagline ‘To­ba­go, Go Be­yond Or­di­nary’.

It re­sem­bled one be­ing used by An­guil­la’s Tourist Board’s tagline: ‘It’s Be­yond Ex­tra­or­di­nary”.

Speak­ing fur­ther about To­ba­go’s tourism sec­tor, Charles said the THA is hold­ing dis­cus­sions with in­vestors in­ter­est­ed in con­struct­ing a ho­tel on the is­land. He was un­will­ing to pro­vide specifics.

“I pre­fer not to give too many de­tails be­cause of goat mouth, be­cause some peo­ple would lam­baste it like in the case of San­dals and cre­ate a lot of neg­a­tive en­er­gies with all kinds of un­in­tend­ed con­se­quences,” Charles told the gath­er­ing.

He said the project “look good” and if talks con­tin­ued, phase one of the project will be­gin in the lat­ter half of 2020 and phase two soon af­ter.

Mean­while, To­ba­go West’s PNM rep­re­sen­ta­tive Sham­fa Cud­joe, who spoke at the event, asked par­ty sup­port­ers to make use of op­por­tu­ni­ties avail­able in To­ba­go.

“What will you trans­mit for your chil­dren five years from now?” the Min­is­ter of Sport asked, quot­ing from a speech giv­en by the late prime min­is­ter Dr Er­ic Williams when this coun­try gained in­de­pen­dence in 1962.

Cud­joe, of Bethel, said youths were ask­ing for jobs but re­fused to show up for ses­sions on writ­ing re­sumes or small busi­ness en­tre­pre­neur­ship.

Reporter: Loyse Vincent

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