After being absent from ITB (Internationale Tourismus- Borse) Berlin, Germany in 2018, Tobago has returned to the world’s largest tourism and trade show in 2019 and has used the ITB platform to officially launch the new Tobago branding and imagery to the German market.
The German market is Tobago’s second largest tourism market behind the United Kingdom only.
On Thursday the Division of Tourism, Culture and Transportation through the Tobago Tourism Agency Limited, unveiled the ‘Tobago Beyond Ordinary’ branding/marketing campaign to a room of high profile media personnel from Germany and Switzerland.
In her address, Secretary of Tourism, Culture and Transportation, Nadine Stewart-Phillips, said that Germany remains an important source market for Tobago’s tourism industry and also pledged the Tobago House of Assembly’s commitment to improving the existing relationship between Germany and Tobago.
“We remain committed to working with Condor Airlines whilst seeking out new business, which will ensure your travel to Tobago is hassle-free. We are ushering a new way of approaching tourism by improving our existing product offerings, greater marketing and visibility of the destination, improved airlift and connectivity and improving our standard of service”, stated Secretary Stewart-Phillips.
CEO of the Tobago Tourism Agency Ltd., Louis Lewis, re-inforced the importance of the German market to the Tobago tourism industry and also highlighted and praised the Germans attraction to Tobago, which propels them to seek out travel routes to Tobago, that ensure they are able to share in the unique Tobago tourism experiences.
Lewis also apprised the media of the thorough process the agency used to arrive at the new brand identity and positioning of destination Tobago.
Also addressing the media was Chief Secretary Kelvin Charles, who took the opportunity to invite the media to experience the natural beauty and scenery that Tobago offers its visitor.
Chief Secretary Charles also informed the German market of the infrastructural development taking place in Tobago, in relation to the construction of a new terminal building at the ANR Robinson International Airport and the construction of a marina in the southwestern end of Tobago.
Charles added, “I promise you, any trip to Tobago will be far more than a mere visit. As you indulge in the 101 reasons to visit Tobago, it will only whet your appetite and leave you with an insatiable hunger that can only be satisfied with more of Tobago.”
The brand launch was well received by the media present and the German tour operators have expressed their eagerness to start selling Tobago once again in the German and associated markets.